Video is the talk of the present, but is it the future? The figures certainly say so!
Mark Zuckerberg himself said that the future of Facebook and Instagram lies in video, and this has proven to be true; social media videos are where the audience is.
Video content is ever increasing in popularity and research shows that it’s becoming one of the best marketing mediums - easily accessible to a wide audience and if executed well, generates the best ROI.
However, in today’s fast-paced digital world where people are trying to balance their on-the-go lifestyles, video content must provide real value to consumers through relevance and flexibility.
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